About Us

Immersive Weather’s proprietary weather processing software has been serving weather enthusiasts, first responders, businesses, and individuals the most relevant and up-to-date National Weather Service alerts and notifications since 1998.  We remain a privately owned company whose goal continues to be the providing of quality service at a low price and high-speed delivery when every second counts.  Our business model, together with an extreme application of technology, allows us to remain viable with low overhead, on-going innovation, and exceptional quality.

We know we are making a pretty big claim when we say that we believe StormNow is the most advanced delivery system of its kind. Here are some of the features which, when combined, we believe justifies our boast:

Fast! Fast! Fast!

Countless testimonials over the years reveals repeated enthusiasm over our unparalleled speed of delivery. How do we do it? Through many computer servers running in parallel, processing multiple bulletin feeds from the National Weather Service (NWS) simultaneously, resulting in the delivery to you of the exact bulletins you want within seconds of their issuance by the NWS.

Intelligent Software.

Our bulletin retrieval and delivery software is constantly being reviewed to handle the many variations that exist between the hundreds of NWS products. We’ve built in very powerful resiliency and fault-tolerance that enable StormNow to automatically recover from many of the errors that may creep into the products issued by the NWS. We do all we can to ensure StormNow delivers bulletins that other systems may miss.

Bulletin Splitting.

StormNow divides multi-part products into multiple bulletins categorized by specific region. The result is that you only get the text specific to the regions for which you are interested. This capability has proven to be a major advantage for people on-the-go, since they only receive the portion of a product that affects them—now Winter Weather Statements, Zone Forecasts and Short-Term Forecasts, along with many others, are available when they affect you, no matter your location!

Sophisticated Regional Identification.

Determining the region(s) that a particular product affects is not always trivial. In some cases, the NWS identifies within the product’s header the exact set of counties or zones targeted by the bulletin. In many other cases, however, the challenge is much more daunting. With Pilot Reports, for example, the bulletin may include the weather station’s code over which the report was made, while at other times, it will only contain the reporting weather station name or code; regardless, StormNow scans for weather stations IDs within the bulletin text, decodes them, and then identifies the U.S. state or Canadian province within which that station resides. Other bulletins may only reference Flight Information Regions (FIRs) which StormNow is able to detect and route appropriately. All this logic is performed by StormNow in under a second for hundreds of thousands of bulletins a day.

Amazing Bulletin-Condensing Algorithms.

Wireless devices are great, but SMS is limited and can only show a small amount of information per text message. Thousands of lines of computer code has been written to automatically create a condensed version of the message receive—often enabling it to fit within a single wireless text message. When the bulletin is still too long for a text message, StormNow offers the option of breaking the bulletin into multiple messages which are sent to your wireless device in series. The condensed format will also seek to eliminate informational text and put the most important parts of the bulletin up front. For example, a 47-line Tsunami bulletin was condensed by StormNow into the following message containing only the most vital information:

Tsunami Msg: 7.2 quake @ 1715Z 05/27/2010; Tsunami warng CANCELLATION; 13.7S 166.5E (VANUATU ISLANDS); for WITHIN & BORDERING PACIFIC,EXCEPT AL,BC,WA,OR & CA

Take a tour through the Bulletins We Offer and notice the “Condensed Format” at the bottom of each Sample Bulletin for more examples of what you can expect to receive on your cell phone when you choose the “Condensed” bulletin-formatting option.

VTEC Code Recognition.

The National Weather Service has begun including VTEC code strings within many of their products, which provide additional encoded information regarding the weather event. StormNow takes advantage of these encoded strings in two primary ways:

  1. Products which are issued under a single product code by the NWS, are split into multiple selectable bulletin types by StormNow. For example, the NWS Winter Weather products are all issued under the National Weather Service’s WSW product code, however, StormNow offers a large range of specific Winter Weather bulletins to choose from, such as Blizzard Warning, Freeze Watch, or Ice Storm Warning. We do this by interpreting the VTEC string supplied by the NWS within each bulletin. In this way, StormNow gives you the capability of only receiving the specific types of winter weather events for which you are interested.
  2. Event Qualification: Most NWS products are written to provide information regarding a particular event. One should think of a single event as one particular Tornado, Severe Thunderstorm, Flood, Tsunami, Winter Weather situation, etc. For each event, the NWS will likely issue many bulletins that provide updates with predictions and severities associated with that event. In some cases, these updates can come more frequently than the average customer may desire, and it is for this reason that StormNow provides the option to further filter the bulletins received based on the VTEC categories: “Types of Notice” (technically, “Actions”) and “Flood Severity.” By deselecting certain Notice Types or Flood Severities, one is able to reduce the number of bulletins received for a particular event.

Many Other Features.

Flexibility, administrative convenience and a low price combine to make StormNow as delightful to use as it is powerful. That’s why we are honored that our technology and software has served several federal government and military agencies, as well as a large host of local government and public service organizations.